The Journal

Welcome to The Journal

At Watson & Wolfe, we believe better choices lead to a better world.

Our journal explores the future of ethical fashion, from low-impact materials to timeless design. Whether you're seeking inspiration or practical advice, each article is crafted to inform and empower conscious living. Want more like this? Subscribe to our mailing list and stay connected.

Top Reasons to Go Vegan: A Comprehensive Guide

In recent years, the popularity of veganism has soared as more individuals become aware of the ethical, environmental, and health implications of their dietary choices. With a growing body of scientific research and an increasing number of individuals embracing a plant-based lifestyle, there has never been a better time to explore the top reasons to […]

What is Total Ethics Fashion?

Everything you need to know about total ethics fashion You have probably heard the terms ethical fashion, cruelty-free fashion and sustainable fashion, but if you've not yet heard of total ethics fashion, then it's time to get up to speed. This new fashion system promotes a wholly ethical and environmentally responsible supply chain and its […]

Top 10 Reasons Not to Buy Leather

September 12, 2022

The Leather Industry - Why Leather is Bad & What Are The Alternatives We rely heavily on the supply of leather for fashion, shoes, home interiors and automotive. The global leather market is estimated to be worth more than $80 billion USD a year. Leather is a big business, but there is no doubt that […]

Is Cork Eco-Friendly?

August 29, 2022

All You Need to Know About Cork Leather The fashion industry is one of the most polluting industries in the world. Today, the sector accounts for up to 10% of global carbon dioxide output, more than international flights and shipping combined. The fashion industry's environmental impact has drawn attention due to its significant carbon footprint and […]

Leap® - The New Material Made From Apple Waste Is Coming

This new bio-based material from Copenhagen is coming in 2022. If you are a subscriber to our news feed, then you may already know about existing and emerging materials in the future materials space. We also featured them on our blog, The Journal, but read on because this one is very different. What is so […]

National Clean Beaches Week

What is National Clean Beach week and why is it important? Humans have been having a detrimental impact on the ocean’s ecosystem for hundreds of years with plastics, toxic waste, oil spills and more. Our land-based litter can be found in rivers, lakes, oceans and washed up on our beaches. The volume of ocean litter is […]

All You Need To Know About Apple Leather

What is apple leather made of? Apple leather is considered a biomaterial. It is created using organic waste materials that are recovered before being sent to landfills. In this instance, the organic component is apple waste from the industrial apple industry. Millions of apples are cultivated yearly to make juices, jams, and other food products. […]

Father’s Day is Fast Approaching!

Father's Day - How it began and how it's changing If you have left it a little late to get a gift or have been seeking the ideal Father's Day present and have no idea where to start, you have arrived at the right page. At Watson & Wolfe, we are proud to have the […]

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