Watson & Wolfe x Ethel Loves Me




A distinctive and colourful collaboration between destination lifestyle store Ethel Loves Me and our team here at Watson & Wolfe.

This limited edition collection consists of a colourful capsule of wallets, card holders, zipped key and cardholders and keyrings. 

All items  can be customised with embossed initials.

An exclusive collaboration that is exploding with colour


About Ethel Loves Me

Destination lifestyle store Ethel Loves Me is based in Rye in East Sussex.

Ethel Loves Me is best known for showcasing work by local makers, creatives and producers whilst also stocking niche, ethical brands that have synergy with their values and beliefs.

The store has been a stockist of Watson & Wolfe's ethically make, vegan leather accessories since 2019 and now, this unique collaboration sees the two brands come together to create a zingy capsule collection of accessories in contrasting bright colours.

About the collection

Strictly a limited edition and carrying Ethel’s signature love heart and the Watson & Wolfe brand, the collection and colour combinations are not to be repeated.  Each piece has been handcratfed with a distinctive low impact alternative to leather. The material has 45% bio plant content and is 3x more environmentally friendly than animal leather. The polyester linings feature in contrasting colours.

The capsule comprises:

Bi-fold wallet – in smart cobalt blue with a striking red interior and mango lining. 30 pieces available. 

Zipped Key & Card Holder – the perfect size for carrying your party or festival essentials. Available in cobalt with mango lining, mango with cobalt lining or citrus with lime lining. Limited to 20 pieces in each colour. 

Nano card holders – This minimalist card holder gets a fresh makeover in a choice of citrus with lime lining, mango with cobalt lining or cobalt with mango lining. Limited to 20 pieces of each colour.

Keyrings – Say ‘I love you’ with an adorable, heart-shaped keyring in traditional red or fresh mango.  Limited to 20 pieces of each colour.      

The bifold wallet and card holders are made with RFID protection as standard.

Where can I buy the collection?

The collection is available exclusively online here at Watson & Wolfe and at Ethel Loves Me in Rye, East Sussex.

Ethel Loves Me
105 High Street
East Sussex
TN31 7JE
© 2023 Watson & Wolfe