Black Friday Event

 

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As a small, ethical business, we believe that large, deeply discounted sales undermine the quality and ethics we strive to maintain. We do not produce cheaply made items or barter on the cost of production to offer discounts. Over-consumption and fast fashion are wasteful and destructive to the planet. Instead, you will find a few items we are naturally moving out of the collection.
Black Friday Offers at Watson & Wolfe

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Conscious Shopping on Black Friday

 

What is Black Friday?

The UK and other nations have adopted Black Friday from the United States. Historically, Black Friday would be celebrated on the first Friday following the Thanksgiving Holiday. It is considered the unofficial start of the Christmas shopping season.

As far back as the 1980's Black Friday referred to the day when businesses would start to turn a profit for the year, taking them from 'in the red' to 'in the black' financially.

Over time, this event has become bigger and bigger, and is now a weekend shopping event, when many retailers offer big discounts.

What is White Friday?

White Friday is the equivilent of Black Friday but in the UAE.

#takebackblackfriday

Much of what is bought between Thanksgiving and Cyber Monday is cheap holiday outfits and fashion that is designed to fall apart after just a few weeks. This flawed system contributes to a huge negative impact on our planet.

The pressure to shop on Black Friday is engrained in society but you can decide not to be affected by it.

Instead, you can choose only to buy what you need, and take advantage of offers made by conscious brands who make superior quality items that will last. 

Will you take back your Black Friday power?
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