Black Friday Event

 

Colours

Extras

As a small, ethical business, we prioritise quality and sustainability over large, deep discounts, even during Black Friday. We refuse to compromise on craftsmanship or production ethics for lower prices. Over-consumption and fast fashion harm the planet, so instead, here you will find curated bundles with year-round savings and items we’re naturally phasing out of the collection.
Not Black Friday! Ethical Offers for Green Friday

Conscious Shopping on Black Friday

 

What is Black Friday?

The UK and other nations have adopted Black Friday from the United States. Historically, Black Friday would be celebrated on the first Friday following the Thanksgiving Holiday. It is considered the unofficial start of the Christmas shopping season.

As far back as the 1980's Black Friday referred to the day when businesses would start to turn a profit for the year, taking them from 'in the red' to 'in the black' financially.

Over time, this event has become bigger and bigger, and is now a weekend shopping event, when many retailers offer big discounts.

What is White Friday?

White Friday is the equivilent of Black Friday but in the UAE.

#takebackblackfriday

Much of what is bought between Thanksgiving and Cyber Monday is cheap holiday outfits and fashion that is designed to fall apart after just a few weeks. This flawed system contributes to a huge negative impact on our planet.

The pressure to shop on Black Friday is engrained in society but you can decide not to be affected by it.

Instead, you can choose only to buy what you need, and take advantage of offers made by conscious brands who make superior quality items that will last. 

Will you take back your Black Friday power?
Accepted payment types | Watson & Wolfe
© 2024 Watson & Wolfe