Next-generation materials are essential for various reasons, from technological advancements to addressing pressing global challenges.
The fashion industry and its supply chain constitute the world’s third-largest polluter. Together, they emit 10% of global greenhouse gas emissions, releasing 1.2 billion tonnes of carbon dioxide per year. This is perhaps why so many innovators are focused on developing materials that can reduce the impact of fashion.
At Watson & Wolfe, we are proud to be part of this movement. By incorporating a corn-based leather alternative into our men’s accessories collection, we have seen firsthand the transformative potential of next-generation materials. Not only do they allow us to reduce environmental impact, but they also open up new possibilities for design innovation and consumer engagement.
According to the Material Innovations Initiative (MII), there has been a significant increase in the number of next-gen material companies to date. Their research shows 95 companies, of which 67 are focused on biomimicry of animal leather, 12 on silk, seven on wool, another seven on fur, six on down, and one on exotic skins. More than half of these companies were established after 2014, and ten have arrived since the onset of the COVID-19 pandemic.
It is no coincidence that such a large proportion of companies are investing in leather alternatives. Animal-derived materials, particularly cow leather, are widely used in fashion, automotive, and home furnishing industries. However, their production contributes to climate change, pollution, deforestation, and public health risks.
While leather alternatives are an exciting leap forward, the work is far from complete. Many current options still incorporate petroleum-based binders, which are not a sustainable solution. This underscores the importance of continued investment in research and innovation to develop materials that are renewable, scalable, and environmentally sound.
In the men’s accessories market, next-generation materials like corn-based leather alternatives offer an exciting opportunity to redefine timeless staples such as wallets, belts, and bags. These materials not only meet the demands for durability and style but also align with the growing consumer demand for ethical and sustainable products.
The unique properties of corn-based leather allow for innovative textures and finishes, giving our products a distinctive look and feel. This material is not just a substitute for leather—it’s a canvas for creativity and a step toward building a more sustainable supply chain.
By choosing products made with next-generation materials, consumers can play a vital role in driving demand for sustainable innovation. Supporting brands like ours helps accelerate the transition to a cleaner, greener future.
The fashion industry is not the only sector benefiting from the development of next-generation materials. Advances in textile and material development can lead to more efficient transportation, better water purification, enhanced space exploration, and much more. Let’s explore some key reasons why these materials are indispensable:
Carbon nanotubes (CNTs) are revolutionising the automotive and space industries with their exceptional strength-to-weight ratio, conductivity, and durability.
In cars, CNTs are used in lightweight composites to improve fuel efficiency and strengthen components like body panels and batteries.
In space exploration, they enhance spacecraft design by reducing weight and providing resistance to extreme conditions.
Self-healing concrete is a type of concrete that repairs its own cracks using embedded materials like bacteria or capsules that release healing agents when exposed to water or air.
This next-generation material helps the environment by reducing the need for frequent repairs and replacements, which lowers the consumption of raw materials, energy, and resources associated with traditional concrete production. It also minimises construction waste and extends the lifespan of structures like the one above, reducing overall environmental impact.
While next-generation materials hold immense promise, their development requires a collective effort. Brands, researchers, and policymakers must work together to overcome current limitations, such as production costs, scalability, and dependence on non-renewable binders.
As a producer of sustainable men’s accessories, we strive to bridge this gap by working with suppliers to push for truly closed-loop, renewable solutions. Our journey with corn-based leather alternatives has taught us that innovation is a process—one that demands commitment, creativity, and collaboration.
Next-generation materials are more than just a technological advancement—they represent a shift in how we think about production, consumption, and sustainability. At Watson & Wolfe, we see them as a cornerstone of a better future, not only for fashion but for the planet as a whole.
By embracing these materials, we can create products that reflect our values, meet consumer expectations, and drive meaningful change. Together, let’s innovate, inspire, and imagine a future where style and sustainability go hand in hand.
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