Eco Friendly Vegan Leather | The Tundra, Watson & Wolfe

Synthetic Leather with Bio Plant Material

Now cruelty-free leather is sustainable.


Our veg leather is a giant stride towards fully sustainable leather. Rather than being 100% PU, the base material is made with more than 50% BIO Plant material, that does not divert resources necessary for food farms or animal feed.

This BIO content comes entirely from renewable sources and it’s carbon neutral, so the production of the material has a substantially lower impact on the environment.



Why is this material so innovative?

Cruelty free leather is a material alternative to real leather. Manufacturers aim to combine the basic qualities of natural leather in a fabric. Currently, most of these materials are either 100% PU or PVC.




The essential raw materials for PVC are derived from salt and oil. The electrolysis of salt water produces chlorine, which is combined with ethylene (obtained from oil). The production and burning of PVC can result in the release of toxins including dioxins. Additives to PVC can be toxic to users and the production in China, the biggest producer, is relatively unregulated.


The material is cheap though, so there are many companies still using this material. PVC is considered the worst offender for environmental impact.




Polyurethane (PU) is essentially a plastic, but it doesn’t release harmful substances when it is being used and that is why it’s considered to be more eco-friendly than PVC.


Textile development


There are more of these materials coming.  The fashion industry is the second largest polluter of the planet, so the need to produce low impact, innovate materials using waste products and carbon neutral raw materials is becoming more and more essential.


It is already possible to buy material made from the remnants of the orange, pineapple and apple industries.

Watson & Wolfe
Helen Farr-Leander