Taking Environmental Responsibility
Our Quest to be Carbon Positive.
Our business plan changed dramatically back in April 2017, and from that very moment we decided to operate our business in the most efficient, sustainable and environmentally friendly way possible. We had the benefit of being able to choose our materials and create our supply chain based on our environmental goals.
We are constantly aware of the impact our business has on the planet and although we still have areas where we can improve, one of our biggest concerns is our carbon footprint.
Climate change is the environmental crisis of our time and deforestation is a major contributor to rising CO2 levels. When forests are destroyed some of the stored carbon is released into the atmosphere. Much of this cleared land is being used to raise livestock and to grow crops to feed livestock. Industrial farming is the biggest contributor of Green House Gases, further adding to the plight of our planet.
The Earth loses 18.7 million acres of forests per year, which is equal to 27 soccer fields every minute. It is estimated that 15 percent of all greenhouse gas emissions come from deforestation.
Source – World Wildlife Fund (WWF)
“Growing up in the countryside has given me a deep love and appreciation for trees. Walking in the woods brings me closer to nature, it lowers my stress levels and improves my mental well-being. A world without woodlands and rainforests is unimaginable and the loss of bio-diversity is even more terrifying. We need to redress the balance before it is too late.” – Helen, Founder
Restoring the Balance
Our aim is to be a Carbon Positive business, so we have chosen Collaborative Reforesting to offset the carbon we produce. The dedicated team at Reforestum acquired a piece of land via a Crowdfunding Campaign in 2017 and in 2018 it was planted with more than 5,000 one year old seedlings of 12 different indigenous varieties.
The area is called ‘Genesis’ and is located in Picos de Europa. Génesis is as 12 acre site, located next to the National Park Picos de Europa (67,127 hectares) and to the Natural Park Parque Natural de Fuentes Carrionas y Fuente Cobre (78,300 hectares) and has been officially certified as a carbon capture project by the Spanish Ministry of Agriculture, Fisheries and Food. The aim is to plant native species to create an indigenous forest that can become part of one of the National Parks and become a protected area.
Working with the team at Reforestum, we have been able to calculate the total amount of carbon our business has produced from inception to November 2018. We have generated 12.39 tons of carbon in transporting samples, raw materials and travelling to suppliers.
In December we were able to make our first purchase in the Genesis project, acquiring 253 sq ft. of shares in the land and offsetting 4.27 tons of carbon. We join 1000 other people and businesses who have all helped to make sure this project is supported and protected.
Over the coming months we will continue to calculate the carbon we produce and make regular purchases towards these projects.
To read more about our Carbon Offset project and to keep up to date with our progress – click here.