Best Vegan Skin Care for Men | Watson & Wolfe

Best Cruelty Free Skincare Brands for Men

Which skincare brands are cruelty free?


For centuries it has been widely accepted for women to wear make-up and the use of cosmetics can be traced back to the early Egyptians and Greeks. Cosmetics and make-up can improve one’s complexion, treat skin conditions and give confidence to individuals. So, why is it frowned upon for men to wear make-up and use cosmetics?


As the spotlight of social media makes us more self conscious, is it any wonder that more men are seeking skin care and grooming products? If you are looking for cruelty free vegan skincare, then read on.


More male grooming brands are coming to market, making skincare more accessible for men. The outdated idea that men shouldn’t wear make-up is being pushed aside. What is more, many have been created by men, for men, so they feature specific formulations for male skin. There is more good news, as many offer vegan options or are 100% vegan brands. So which skincare brands are cruelty free?


Top 5 Vegan Grooming Brands for Men


Like all good business ideas, these brands were born out of a need. But they have also created a conversation about societies perception of masculinity. They are challenging the historical male stereotype and show that male grooming can be compassionate.


Where did the idea that men must be tough come from?


Men must be strong and tough. Taking care of one’s appearance or seeking help for emotional issues is weak and unmanly. These are historically pressures which have been created for men and one company looking to debunk this are Kings. Kings are an ethical aftershave fragrance brand on a mission “to inspire and empower men to live healthier and happier lives”.  Altr London take this a step further with concealers for men (not yet vegan) and a range of easily accessible vegan cosmetics for a healthy, daily skincare routine.


From facewash, soap, hair gel and beard balms, we have a selected the very best cruelty free grooming brands for men.


Original Beard Co.


Founded by Alan and Becky in 2016, Original Beard Co. was born from a struggle to find products that suited their ethical stance. With backgrounds in Chemistry and Engineering they decided to create their own and spent almost a year trialling different formula’s and experimenting with scents and blends.


Their ethos is to provide high quality natural products at an affordable price.


Original Beard Co, Cruelty Free Cosmetics | Watson & Wolfe

Original Beard Co.


The collection consists of handmade balms and oils which are designed to condition your beard, helping to repair and prevent split ends whilst softening, nourishing and leaving a light shine. At Original Beard Co. you can also pick up combs, soaps and waste free shampoo bars. Made from natural ingredients and essential oils, everything is 100% vegan.


These guys work incredibly hard and can often be seen at local events and shows where they are happy to discuss your requirements and make recommendations to make sure your beard always looks and feels healthy.


King’s Grooming


Kings was born out of a personal struggle with mental health. Each day a staggering 84 men take their own lives in the UK and inspired by this and his own experience; Founder Blue O’Connor created Kings. Blue suffers from social and general anxiety, and during his mid-twenties this progressed to high levels of anxiety, stress and depression. On the day before his 25th birthday, while driving home from work, he experienced chest pain and numbness in his hands. Blue thought he was having a heart attack and only later discovered it was a panic attack.


As a man, he felt an overwhelming sense of shame. He believed it was up to him to solve the problem alone. Feeling trapped, he knew he needed help, but the fear of feeling ‘unmanly’ and ‘weak’ held him back from reaching out for help.


Kings Grooming, Vegan Fragrance | Watson & Wolfe



After a career break and a re-evaluation of his life, he decided to create a ‘social enterprise’ that would use profits to empower men to live their best lives. Every purchase of Kings supports men’s mental health projects and Blue’s new Talk Club initiative has even attracted the attention of Sir Richard Branson.


Kings aftershaves are certified ‘Made in Britain’, registered with The Vegan Society & Cruelty Free International.


Altr London


If you want to look fresh-faced and flawless with minimal effort, a daily skincare routine can be easily achieved with Altr London.


Altr London serves to help people access cosmetics, by producing easy to apply products alongside a range of tutorial content to help first time cosmetic users. Their products help reduce skin problems such as acne, Rosacea and hyper-pigmentation.


Altr London Skincare | Watson & Wolfe

Altr London Skincare


Alex Doyle created Altr London after experiencing skin problems as a teenager.  He found that the products on the market didn’t work well with his skin or appeal to him as a young guy. With Altr London he aims to reach people who have not considered wearing makeup to improve their appearance. He has also started the conversation of makeup being a product for everybody.


Their product range includes Face Fix concealer and Blemish Balm (not yet vegan), and a Whiskey Infused Moisturiser & Face Wash which are both 100% vegan. Made with naturally derived ingredients such as Chamomile and Aloe Vera, these daily essentials help leave skin soft and velvety. Added Acai extract helps to fight environmental damage and the effects of pollution.


Keep an eye out for our social posts in the coming weeks. We have some gift sets from Altr London to giveaway.




Surprised by the lack of straightforward skincare options, Simon Duffy created Bulldog back in 2005.


Whether you have the face of an angel or the skin of a rhino, Bulldog is on your side. Specially formulated vegan skincare products help you look and feel your best. Select from normal, sensitive, oily or mature skin collections purpose built for men.


Bulldog Vegan Skincare for Men | Watson & Wolfe

Bull Dog Skincare for Men


Bulldog products contain natural ingredients, like the camelina, green tea and aloe vera, combined with carefully selected, man-made ingredients to offer superb performance. They never use ingredients from animal sources and are certified by Cruelty Free International.


Almost all their products are made in the UK and Bulldog are the first male skincare brand in the world to use sugarcane as a raw material in their packaging. Instead of using plastic from fossil fuels, Bulldog’s tubes use sugarcane plastic from Brazil. Sugarcane is a renewable source that needs little more than natural rainfall to grow.


Neal’s Yard


Founded in 1981, Neal’s Yard was the UK’s first certified organic health and beauty brand. They are passionate advocates of organic living and want to help people to live happier, healthier lives.


Set in acres of organic gardens, fields and meadows in Dorset, a team of gardeners grow organic calendula, St. John’s wort, verbena and lemon balm. Handcrafted in their eco-factory, these ingredients help to make their vegan skincare collection.


Neals Yar, Men's Grooming | Watson & Wolfe

Neal’s Yard


Neal’s Yard use natural, organic and ethically sourced herbs, botanicals and essential oils free from harmful chemicals.  They have never used plastic micro-beads and have a Bee Lovely range which raises money to support bee-friendly organisations.


Their Men’s collection includes face wash, moisturiser, face scrub and aftershave balm which are all vegan and Certified by Cruelty Free International.



The variety of vegan skincare and the number of cruelty free skincare brands for men is growing. So pick a brand and dive right in!  Think about what you want to improve, is it the appearance of acne or improving complexion?  After a few weeks you will know if the formulation is right for your skin or not.


Good luck!


Complied by Watson & Wolfe.

Watson & Wolfe
Helen Farr-Leander