Are all skincare brands cruelty-free and vegan?
The answer is no. If you want to ensure a cosmetic, fragrance or skincare product is cruelty-free, a little research goes a long way. These days, a quick Google search can reveal a brand’s ethical stance, even if they don’t openly advertise it. However, some brands claim to be cruelty-free in the UK, EU, and US but continue selling in China, where animal testing is often required by law.
The good news? Many brands now offer completely cruelty-free and 100% vegan collections.
The Rise of Men's Skincare
For centuries, skincare and cosmetics have been widely accepted for women, dating back to the early Egyptians and Greeks. These products can improve complexion, treat skin conditions, and boost confidence. Yet, for years, society has discouraged men from embracing self-care.
That is changing. More brands are making skincare accessible for men of all ages, challenging outdated stereotypes. Many of these brands are founded by men, for men, with formulations designed specifically for male skin.
Top Vegan Grooming Brands for Men
Like all great business ideas, these brands emerged from a genuine need. They’re also helping to reshape societal views of masculinity, proving that self-care and compassion go hand in hand.
Mancave
ManCave champions clean ingredients, vegan formulations, refreshing aromas, and a commitment to sustainability. They believe personal care extends beyond appearance—it’s an act of self-care and relaxation.
Eco-conscious consumers will appreciate their 100% recyclable packaging, ensuring that even the smallest grooming choices contribute to a greener planet. Their entire range is cruelty-free, and all products except the Conditioning Style Cream are vegan-friendly.
Green People
With over 25 years of experience, Green People is a pioneer in organic, ethical skincare. Their dedicated men’s range includes face washes, moisturisers, and shaving gels, all made with natural ingredients free from harsh chemicals.
Certified by multiple ethical organisations, Green People’s products cater to sensitive skin and those seeking high-quality, plant-based skincare.
Arbonne
Keep your skin looking youthful and rested with an uncomplicated skincare regimen from Arbonne. Arbonne have been creating skincare sine 1975 using only natural ingredients and all their products are cruelty free and certified by The Vegan Society.
The RE9 Advanced® range for Men is formulated with malachite extract to help promote strong and healthy skin while algae extract and vitamin C help support a firmer, youthful, more resilient appearance. The collection includes shaving cream, soothing aftershave lotion and eye repair cream.
Arbonne also have a useful tool to help you determine your skin type and choose products suited to your skin.
The Gruff Stuff
Designed for modern men on the go, The Gruff Stuff provides simple yet effective vegan skincare solutions. Their Spray-On Moisturiser and Eye Balm are particularly popular for their ease of use and powerful, skin-loving ingredients.
Made in Britain, their range is dermatologically tested, cruelty-free, and formulated with sustainable packaging. This brand proves that high-performance skincare and ethical values can go hand in hand.
Altr London
If you want to look fresh-faced and flawless with minimal effort, a daily skincare routine can be easily achieved with Altr London.
Altr London helps people access cosmetics by producing easy-to-apply products alongside a range of tutorial content to help first-time cosmetic users. Their products help reduce skin problems such as acne, Rosacea and hyper-pigmentation.
Alex Doyle created Altr London after experiencing skin problems as a teenager. He found that the products on the market didn’t work well with his skin or appeal to him as a young guy. With Altr London he aims to reach people who have not considered wearing makeup to improve their appearance. He has also started the conversation of makeup being a product for everybody.
Their product range includes Face Fix concealer and Blemish Balm (not yet vegan), and a Whiskey Infused Moisturiser & Face Wash which are both 100% vegan. Made with naturally derived ingredients such as Chamomile and Aloe Vera, these daily essentials help leave skin soft and velvety. Added Acai extract helps to fight environmental damage and the effects of pollution.
Keep an eye out for our social posts in the coming weeks. We have some gift sets from Altr London to giveaway.
UpCircle
UpCircle is revolutionising skincare by repurposing natural ingredients, such as coffee grounds and fruit stones, to create effective, eco-friendly products. Their men’s range includes face scrubs, serums, and moisturisers, all made using sustainable, vegan formulations.
With an emphasis on circular beauty, UpCircle appeals to those who want ethical skincare without compromising on quality or results.
Bulldog
Surprised by the lack of straightforward skincare options, Simon Duffy created Bulldog back in 2005.
Whether you have the face of an angel or the skin of a rhino, Bulldog is on your side. Specially formulated vegan skincare products help you look and feel your best. Select from normal, sensitive, oily, or mature skin collections that are built for men.
Bulldog products contain natural ingredients, like camelina, green tea and aloe vera. These are combined with carefully selected, man-made ingredients to offer superb performance. They never use ingredients from animal sources and are certified by Cruelty-Free International.
Almost all of Bulldog's products are made in the UK, and it is the first male skincare brand in the world to use sugarcane as a raw material in its packaging. Instead of using plastic from fossil fuels, Bulldog’s tubes use sugarcane plastic from Brazil. Sugarcane is a renewable source that needs little more than natural rainfall to grow.
Neal's Yard
Founded in 1981, Neal's Yard was the UK’s first certified organic health and beauty brand. They are passionate advocates of organic living and want to help people to live happier, healthier lives.
Set in acres of organic gardens, fields and meadows in Dorset, a team of gardeners grow organic calendula, St. John’s wort, verbena and lemon balm. Handcrafted in their eco-factory, these ingredients help to make their vegan skincare collection.
Neal's Yard uses natural, organic, and ethically sourced herbs, botanicals, and essential oils that are free from harmful chemicals. They have never used plastic micro-beads and have a Bee Lovely range, which raises money to support bee-friendly organisations.
Their Men’s collection includes face wash, moisturiser, face scrub and aftershave balm, which are all vegan and Certified by Cruelty-Free International.
Men's Vegan Skincare Is Growing
The demand for vegan and cruelty-free skincare is skyrocketing. Whether you want to reduce acne, improve your complexion, or establish a solid grooming routine, there’s a brand for you. You’ll see the difference within a few weeks—and so will everyone else.
Skincare On The Move
A great skincare routine deserves a stylish, ethical way to store your products. Our handmade vegan washbags are the perfect companion for your grooming essentials. Designed for durability and practicality, they feature a spacious interior with a water-resistant, washable lining—ideal for weekends away or everyday organisation.
Embrace ethical skincare and upgrade your routine today!
Complied by Watson & Wolfe.
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